Task Link App

A go-to platform for everyday tasks and trusted services in Romania.

Role

Lead Designer

Employer

Razhord Tech

Platforms

Mobile

Focus

Strategy, Branding, Design

About the Project

Task Link is a Romanian gig platform where you can post a task, find someone to help, or offer your own services, all in one place. I joined the team right from the start as the UI/UX designer and quickly became the go-to person for all things design.

The idea was simple. Finding help for everyday stuff shouldn’t be a hassle, and yet most apps out there make it feel like one. We wanted to build something that’s easy to use, feels safe, and actually gets the job done.

As the only designer early on, I handled everything from wireframes and prototypes to testing and feedback. I worked closely with the stakeholders, developers, and the marketing team to make sure the product aligned with the overall strategy. This case study walks through how we built TaskLink from the ground up, with the client’s vision always front and center.

Due to confidentiality, I can’t share many final designs—but I’ve included key parts of the process.

The Challenge &
Goals

How do you build a gig platform that feels safe, works for two very different user types, and stands out in a crowded market?

The team’s vision was to create a community-driven app that people could actually trust. Most existing platforms lacked proper verification or payment systems—and users in smaller towns often felt left behind. My role was to help turn this big idea into a product that made sense, looked great, and just worked.

Business goals:

Launch a beta in 6 months
Reach 5,000 users in 3 months after beta launch
Stand out through trust, usability, and dual functionality

My Role

As the only designer early on, I touched almost every part of the product. I led the UX and UI work, shaped the brand identity, created prototypes in Figma, and tested flows with real users. I also collaborated closely with developers, the marketing team, and key stakeholders to keep everything aligned.

Research & Discovery

We started by talking to real people. Interviews revealed frustrations with current platforms. People worried about scams, unreliable help, and unclear pricing. Some felt forced to rely on Facebook groups or word of mouth, especially outside big cities.

These conversations made one thing clear: trust and simplicity had to be at the heart of our design. Users wanted a platform that felt safe, easy to navigate, and fair for both sides.

“I want a platform where I don’t have to guess whether someone will show up.”
“People expect me to work for nothing because it’s informal.”

User flows, research insights, and feedback loops might not be flashy, but they’re what make the experience feel effortless in the end.

Defining the Experience

With insights in hand, I mapped out the core flows and user journeys for both task posters and service providers. I sketched out wireframes, defined task categories, and explored different ways to surface trustworthy users—like verified profiles, ratings, and reviews.

This stage was all about structure and clarity. I wanted the experience to feel familiar yet thoughtful, reducing any hesitation people might have about using the app.

Prototyping & Testing

I created clickable prototypes in Figma and tested them with users. Feedback led to several improvements, like simplifying filters and adding trust badges.

We ran lean usability sessions and made fast, iterative changes. These small tweaks had a big impact on how intuitive and reliable the app felt.

What I Learned

Balancing the needs of two user types, task posters and service providers, pushed me to think carefully about flow, hierarchy, and communication throughout the experience. I saw how even small design decisions, like how information is presented or how users move through a flow, can really affect how confident and comfortable people feel using a product.

One of the biggest takeaways for me was the importance of collaboration. Working closely with developers helped ensure the designs were realistic and aligned with tech constraints. Regular syncs with the marketing team kept the branding and messaging consistent. I also worked directly with the founders to prioritize features and adapt designs to changing business goals.

It was a true team effort, and staying flexible was key. I had to take in feedback from different angles, whether technical, strategic, or user-focused, and translate that into clear design decisions. That back-and-forth helped me grow not just as a designer, but as a communicator and problem-solver.