02 / UI/UX Case Study
Gamified Social · Founder
UI/UX Design
Product & Founder
0 → 1 / MVP
Work in progress
This app is still in active development. Some things in the screenshots are placeholders, and the final design of certain elements (badges, for example) is still a work in progress. Everything is subject to slight changes, but the overall app is well into development and almost fully complete and functional.
Role
UI/UX & Co-founder
Team
3 developers + me
Scope
Mobile App · MVP
Launch
Planned 2027
Screens & flows designed
MVP READY TO BE LAUNCHED
Every screen, both modes
(Overview)
Achivo turns everyday accomplishments into a social game. Every achievement, whether it’s travelling somewhere, hitting a fitness goal, learning a language or finishing a stack of books, gets logged, earns points and lands on your profile. Friends follow along, react and climb the same leaderboards.
I’m one of Achivo’s co-founders and led its UI/UX end to end, from the first onboarding tap to the profile, the statistics and the reward moments, working alongside a team of three developers to ship the MVP.
(The System)
The hardest part was making real life feel like a game without making it feel cheap. The system rewards effort honestly: every achievement earns points scaled to how much it took, sits in a colour-coded category, and is marked by a badge you actually want on your profile.
01
Points scaled to effort
A 10-minute habit and a marathon shouldn’t be worth the same. Point values map to real effort, so the leaderboard stays meaningful.
02
Colour-coded categories
Travel, Fitness, Learning, Gaming and plenty more each own a colour, so a profile or feed reads at a glance and the stats stay legible.
03
Badges worth earning
Each achievement unlocks a hexagonal badge and a celebratory moment, turning a logged action into something that feels earned.
The category system
Travel
Fitness
Learning
Gaming
Creative
Hobbies
Health
Social
+ many more
(Core Experience)
With the system in place, the work was making it feel effortless day to day: logging an achievement, sharing it and watching your profile and stats fill in.
Home
A live feed of friends’ real achievements.
Profile
Points, badges and followers in one place.
Statistics
Progress broken down by category.
Leaderboard
Friendly competition, daily to all-time.
Create a post
Attach an achievement and share it.
Achievements
Browse, track and complete goals.
(The Landing Page)
I designed and built Achivo’s marketing site too, carrying the product’s look into a page that sells it. It scrolls on its own, so hover to pause and read.
Auto-scrolling preview · hover to pause
(Data, Made Personal)
A pile of points means little on its own. The statistics screen turns the score into something personal: where you rank, how you compare and which parts of life you’re actually investing in.
Live screen · scroll inside to explore
Points → percentile
A raw number is hard to read, so every stat is framed against everyone else: “you’re performing better than 78% of users.” Suddenly the score has meaning.
You vs. the average
A direct comparison to the average user keeps progress motivating rather than abstract, so you can see you’re ahead without doing the maths.
Where your time goes
A category donut and per-category rankings reveal exactly where someone over- or under-indexes, making the next goal obvious.
(Theming)
Achivo had to feel at home day or night, so every screen was designed in both light and dark from the start, never bolted on later. The accent blue, category colours and points stay consistent across modes, so the product reads the same either way.
Light mode
Dark mode
The same care in every mode
Home feed
Statistics
Achievement
Settings
Create a post
Notifications
(Scope)
Even as an MVP, Achivo is a complete product: account creation and onboarding, a full social layer with messaging and search, notifications and a deep settings suite. I designed the entire surface so the team could build and test it as a real app.
Sign up
Log in
Complete profile
Onboarding
Search
Messages
New message
Add achievement
Settings
Change username
Change email
Edit profile
(Reflections)
Wearing both hats changed how I designed. As a co-founder, I wasn’t just handed requirements. I helped decide what Achivo should be, then had to design it into something three developers could actually build. Every screen was a product decision as much as a visual one.
Achivo is still an MVP heading toward a 2027 launch, and the scope is deliberately tight. Building it taught me to design a whole product as one coherent system, from the first onboarding tap to the hundredth achievement, balancing ambition against what a small team can ship.
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